Sainsbury’s has announced that sales at its clothing arm Tu increased by almost 10% for the 28 weeks to September 26, with the online launch of the brand “exceeding expectations.”
In August Sainsbury’s rolled out the transactional website for Tu across the UK following a successful trial.
Underlying group sales at Sainsbury’s were down 2% to £13.6bn, while like-for-like sales slipped 1.6%. Underlying profit before tax fell 17.9% to £308m.
During the half a one million sq ft general merchandise depot opened at the Daventry International Rail Freight terminal in Northamptonshire, creating 900 jobs and supporting the growth of the general merchandise business.
Mike Coupe, chief executive, said: “We are making good progress against the strategy we outlined last November. We are delivering volume and transaction growth as customers value our quality improvements and our clearer, simpler message of lower regular prices.
To complement our core food offer of great quality and inspiring food, sold at fair prices, we are delivering on our strategy to expand our non-food businesses with further growth in clothing, general merchandise and Sainsbury’s Bank.
Our strategy of investing to ensure customers can shop with us across multiple channels remains a strategic advantage. Shopping at Sainsbury’s is now more convenient than ever for our customers and we are able to reward them for their loyalty.”
The online rollout during the summer made the full Tu range available to the 93% of Sainsbury’s customers who live within a 10-minute drive of a click-and-collect-enabled store.
The initial trial began in the Midlands in September 2014 when the supermarket made 80% of the collection available to buy online, inviting 200 customers to take part.