Sainsbury’s has revealed that sales for its clothing arm Tu outperformed in the 15 weeks to January 9, up 6% year-on-year.
General merchandise, which includes homeware, was up 5% for the quarter.
Like-for-like sales, excluding fuel, dropped 1.9%, while total sales, excluding fuel, edged up 0.8%.
During the period the supermarket reduced its level of vouchering and promotion year-on-year.
Mike Coupe, chief executive, said: “We have traded well during the festive period in a highly competitive market. Our stores delivered excellent levels of service and availability and we launched several new seasonal products and range improvements.”
He added: “Given our good performance in this quarter, we now expect our like-for-like sales in the second half of the year to be better than the first. We will continue to remain competitive on price and our performance this quarter provides further evidence that our strategy is working.”