Sainsbury’s clothing brand Tu has been trading “exceptionally well” online since its ecommerce site launched nationwide in August, the company revealed today.
The supermarket said the majority of customers are choosing to collect their Tu orders in store. It did not provide figures.
Sainsbury’s clothing sales grew by nearly 13% in the 16 weeks to September 26, outstripping its total retail sales, which, excluding fuel, edged up 0.3%.
Like-for-like retail sales excluding fuel were down 1.1% in the second quarter.
Back-to-school was deemed a success, with Sainsbury’s selling over 640,000 pairs of boys’ trousers from its school uniform range.
It also introduced two ranges - Retro and Gold - from heritage men’s sportswear brand Admiral exclusively into 90 stores from July 15.
Sainsbury’s said its full year underlying pre-tax profit is expected to be “moderately ahead of published consensus”.
Chief executive Mike Coupe said: “During the quarter we saw an improvement in our key trading metrics. Both volume and transactions grew as the decline in average basket spend in supermarkets continued to stabilise.
“While the market is clearly still challenging, with food deflation impacting many categories, we are making good progress on delivering our strategy.”