Fashion entrepreneur Greg Tufnell is to open a new central London showroom to host his burgeoning stable of brands next week.
Tufnell, who runs Brand Acquisitions, a company that specialises in buying and developing brands, is to cut the ribbon on a 2,940 sq ft showroom on Eastcastle Street on January 25. It will host collections from his menswear brand Peter Werth, young fashion brand Burro and women’s young fashion brand Pink Soda under one roof.
The entrepreneur is also increasing the number of staff at Brand Acquisitions to handle wholesale sales.
Tufnell, former chief executive of the now defunct menswear supplier Marchpole, bought Peter Werth from its founders in January 2008. He rescued Pink Soda from administration in June last year and signed an exclusive licence agreement for menswear label Burro in December.
The Brand Acquisitions portfolio will only occupy 50% of the available space at the showroom, so there is room for the business to grow further.
Tufnell said: “We need to have a central London platform. It’s crucial for the brands and is part of their presentation to the market. We want to showcase them in the right environment.”
Brand Acquisitions is based in Enfield, north London, where the company headquarters will remain. However, the Brand Acquisitions sales force, including a new Peter Werth sales team, will be based at the Eastcastle Street showroom.
Tufnell has hired a raft of new sales staff to lead the growth of Peter Werth. They include Nick Robinson, formerly the northern agent for young fashion brand Fullcircle, to handle sales for the north of England. Andy Magill, former sales representative for menswear brand Gabicci Vintage, joins Peter Werth to run sales in the Midlands.
Paul Batista, former sales manager at menswear brand One True Saxon, has joined as brand manager of footwear and accessories to support increased investment and focus on the two categories this year.
Meanwhile, at Pink Soda, Christina Leventis, a sales manager at brand house De Keyser, will join as brand manager in the coming weeks to lead the autumn 10 sales campaign, which marks the brand’s relaunch.
Pink Soda has also appointed distributor Dorothy M Fashions to boost sales in the Republic of Ireland.