Turnbull & Asser is extending the production capabilities at its factory in Gloucester and will open two new stores by summer.
The shirt and tie brand, which celebrates its 130th anniversary this year, will increase the number of shirts produced at its facility in Quedgeley by 10,000 to a total of 70,000 next month to meet an increase in global demand. Prices for the shirts start at £165.
The facility, which opened in 2003, will employ 101 people when complete.
The company will also have five stores by summer, with new shops in London and New York joining existing ones on Jermyn Street and Bury Street in London, and 57th Street East in New York. Exact locations have not yet been confirmed.
Last year, the brand opened a new global headquarters at 14 South Street in London’s Mayfair to house its design team, showroom and offices.
All but a few products found in the two London stores are manufactured in the UK, with all shirts, pyjamas and boxer shorts made in the Gloucester facility and ties and bow ties made in the other Turnbull & Asser factory in Sidcup, Kent.
To celebrate its anniversary, Turnbull & Asser has created a series of films, which will be featured on a microsite and will illustrate key products synonymous with the brand, such as the shirt, tie, suit and pocket square.