Turnbull & Asser has launched a new responsive website to serve markets including the UK, US and Europe, which allows European customers to shop in their own currency.
The shirt and tie company, which celebrates its 130th anniversary this year, worked with digital creative agency Poke on the site.
The entire domain and site architecture has been replatformed to Magento, allowing for regional content variations.
The business, which holds a Royal Warrant, now sells to more than 100 countries. In recent years, it has expanded beyond its heritage in shirts and ties to a full ready-to-wear offering.
Turnbull & Asser head of ecommerce Lewis Hamilton said: “The aim of the site is to enable customers to learn about our craftsmanship, shop the full collection and discover our history from any device, anywhere in the world.
“Over the coming months, we will continue to roll out features and functionality to further enhance the user experience.”