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Tusting to test retail water with London pop-up

British accessories brand Tusting has said the opening of its first ever pop-up shop will kick start an international expansion strategy, which will include permanent stores in London.

As reported by Drapers in October, the former tannery will open a pop-up at 39c Jermyn Street between December 16-24.

In March 2015 the 139-year-old business will launch its first global retail presence in the Kerry Mall in Tianjin, China, one of its most successful markets.

A spokeswoman told Drapers the London pop-up is a “starting block” to look at opportunities for a permanent UK retail store.

“It’s a great opportunity for Tusting to test the water and find out about the market, and the potential success that Tusting could have in an area such as Jermyn Street (in London). A UK store and further international stores have always been a huge part of the strategy, and in the next year there will be significant ground work made.”

The pop-up will also feature items from third-party brands including Alice Made This, Fourth & Main, Hamilton and Hare and Marwood.

Founded in 1875, today the business sells leather accessories, bags and luggage with prices ranging from £20 for a keyring to £790 for a holdall. Tusting has also just launched in Barneys in New York.

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