Womenswear brand Twenty8Twelve is opening its first ever outlet store this weekend, at McArthurGlen’s Ashford Designer Outlet
The new 1,866 sq ft store will be positioned alongside retailers including Reiss, Ted Baker, French Connection and Kurt Geiger.
UK managing director of McArthur Glen, Sven Gaede, said the move came “at a time when premium brands are increasingly viewing the outlet market as a prime destination”.
Other brands to have recently entered the European outlet chain include Lulu Guinness and The Kooples.
Originally launched in 2007 by actress Sienna Miller and her sister Savannah, Twenty8Twelve is now stocked in over 300 stores worldwide.