Ecommerce platform Lyst has come under fire from shoppers and the RSPCA on Twitter after claiming to sell pedigree dogs online.
The fashion ecomm site launched a page on May 9 offering 33 different dog breeds ranging in price from £320 to £615.
The site read: “From Dachshunds to Great Danes, Pugs to Poodles, shop Lyst’s exclusive new selection of live dogs- one of a kind accessories guaranteed to make an impact.
“The new Canine Collection comprises 33 different dog breeds, from petite XS puppies to oversized companions, in a choice of six wearable colourways. Find the right dog to match your wardrobe from our curated selection of breeds that are as stylish as they are loveable.”
The platform later confirmed the offer was a hoax and it was “sparking debate around the worrying trend for handbag dogs.”
Christian Woofenden, chief marketing officer for Lyst.com said: “A dog is for life, not just for Instagram. We’re positively overwhelmed by the number of people talking about this important issue, and hope that it goes some way towards helping [animal charity] Blue Cross with their vital work in this space.”
However the RSPCA said it was “very concerned” about the stunt: “Publicity stunt or not, it’s an extremely worrying message. We are trying to get in touch with Lyst to find out more. Dogs should not be promoted as throwaway fashion accessories. It is not a joke.”