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Two arrested in ‘fake Ugg’ store scam

Two people have been arrested at a Birmingham store that was allegedly selling fake Ugg boots.

The store in the Pavilions shopping mall, which opened on December 23 with Ugg signage and branding, was closed four days later by police.

One shopper told the Birmingham Mail her teenage daughter bought a pair of boots for £50 from the store, but her friend questioned the quality and the authenticity of the product.

“[The store] had a big Ugg logo on the shop front and had hundreds of Ugg items on display,” she told the newspaper. “There were signs on the window saying there was a sale with 70% off, which would make you think their prices were right because they were in the Sales.”

A spokesman for West Midlands Police confirmed two people were arrested at the store on December 27 on suspicion of fraud by false representation. They have since been released on bail and the police are investigating further, alongside Birmingham City Council’s trading standards team.

A spokesman for Pavilions Birmingham said: “Pavilions was not aware that the store in question was selling counterfeit goods until we were notified by the police and trading standards.

“We are working alongside our lettings agents to assist the authorities with any investigations. The store is currently closed.”

Ugg, which trades from a store at Bullring Birmingham, was not available for comment.

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