Frances Bishop, owner of kidswear independent The Pud Store, and Jessica Cunningham, owner of online clothing business Prodigal Fox, were both voted off The Apprentice last night at the interview stage.
The episode on BBC One revealed the five finalists’ business plans, including Cunningham, who proposed a new firm called Lust & Lies which would involve celebrities endorsing her clothes to be sold online.
Lord Alan Sugar said the idea was “too risky” for him.
Bishop, meanwhile, spoke of her plans to scale her kidswear business selling end-of-line clothing into a national chain, from its existing two stores.
However Lord Sugar did not believe the business was scalable.
Both were in with the chance of winning £250,000 investment from Lord Sugar and his expertise and mentoring skills, but fell at the final hurdle. Courtney Wood, who has a novelty gift business, and Alana Spencer, who has a cake business are the remaining candidates.