Lingerie brand Beija London and womenswear label, Emin & Paul, are the two latest stores that have been confirmed as opening in the Coal Drops Yard development in King’s Cross, which opens October 2018.
The Beija London store will be the brand’s first permanent location after a series of successful pop-up shops.
Emin & Paul can already be found on Redchurch Street in Shoreditch. However, it hopes that the new store will brings its designs to a larger audience.
Paul Kim, designer at Emin & Paul, told Drapers: “The new shop represents an opportunity for us to join an eclectic mix of both new and established brands.”
Emin & Paul was founded in 2008 by Kim and fellow designer Emin Young. The wife-and-husband team focus on creating sculptural garments that accentuate the female body.
Beija London was founded as an independent label in 2016 and they focus on creating well-designed lingerie, which appreciates the variety of bust sizes because “one style does not fit all”.
Maizie Fisher and Abbie Miranda, sisters who founded Beija London, said: “There’s something really exciting about the thought of all of us shopkeepers opening at the same time.
“The location is perfect, easy for everyone to get to and so beautifully designed. We feel really fortunate to be involved.”
The Coal Drops was originally built in the 1850s as an area for receiving and sorting coal as it arrived by train from the north of England. The brick viaducts, cobbled streets and ironworks are still intact and the site is being developed by architect company, Heatherwick Studio, into a new shopping precinct that will open in the autumn.
Emin & Paul and Beija London will join confirmed Paul Smith, Universal Works and Lost Property of London at the development. Coal Drops Yard will house 65 new stores in total.