Ted Baker and Kurt Geiger have confirmed they are to take space at Heathrow Terminal 5 and will launch store concepts unique to the development.
Ted Baker's shop will feature bark, felt and wood on its fixtures and fittings, while a specially commissioned icicle fitting will take centre stage.
Kurt Geiger will preview guest designers including Gina, Vivienne Westwood and Paul Smith. The store will have a red colour scheme, with mirrored boxes designed to showcase product from all angles. The brands have yet to confirm the stores' size.
BAA head of category for fashion and accessories Hazel Curry said: "Terminal 5 has been looking for a twist. These two have really risen to that challenge and created something individual."
Other brands that are understood to have shown interest in taking space at the 20,000 sq m development include Prada, Brooks Brothers and Mulberry (Drapers, February 10).
Harrods is also believed to be lined up to anchor the scheme with a two-storey mini department store.
The £4.3 billion Terminal 5 scheme will have 15 units, and will expand Heathrow's retail space by 50%.