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Two thirds of brands reapply to take part in next season's Pure

More than two thirds (65%) of brands that took part in Pure London’s autumn 15 edition have reapplied for spring 16, a record number for this early stage in the year.

In addition, organisers said more than 100 brands interested in exhibiting at Pure for the first time completed application forms on site at the womenswear show, which took place on February 8-10 at London Olympia.

Womenswear brands confirmed for the spring 16 edition include Humanoid, Ready to Fish by Ilja, Choiboko, Noa Noa, Charli, Blank, Avoca, Darling and Almost Famous. Young fashion brands Lavish Alice, Bravesoul, PIT and Silvian Heach will also join the line-up.

Julie Driscoll, portfolio director for Pure London at owner i2i Events Group, said: “We are overwhelmed by the amount of positive feedback we have received from our brands this season, and the number of applications we have received is a testament to the quality of buyers that were in attendance.

“The premium sections are a key area of growth for Pure London and we have seen increasing interest in these brands, with many already confirmed for August.”

The spring 16 edition of Pure will take place on August 2-4.

i2i Events Group is owned by Top Right Group, which also owns Drapers’ parent company Emap.

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