Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Tyre entrepreneur to relaunch Atterley as indie platform

An online tyre entrepreneur has bought the intellectual property assets of former womenswear etailer Atterley out of administration and plans to relaunch it as a platform for independent fashion retailers.

Michael Welch plans to relaunch Atterley

Michael Welch

Michael Welch

Michael Welch, founder of online tyre retailer, acquired a small equity holding in Atterley in the final quarter of 2015. The etailer entered administration on January 5. Welch has now acquired Atterley’s IP assets through his investment vehicle, The Welch Group.

No financial details have been given on the deal.

Atterley ceased trading last month after it failed to raise enough funding to continue. All 17 employees were made redundant.

The new company has established a small team of six based in Edinburgh, covering operations, marketing, technology and business development. Atterley will be relaunched as a global selling platform for independent retailers by the end of this year, Drapers understands.

Chief marketing officer Nick Freer said boutiques from the UK, US and Australia have already signed up, although no further details have been given.

“Our mission is to support the local guys and provide them with the tech toolkit and marketing reach to compete with the big online retailers and the high street,” said Freer.

“We have a core team in place who have hit the ground running and an executive team is being recruited to lead Atterley’s development in the UK, US and internationally.”

Atterley Road was founded by former Jigsaw jerseywear designer and buyer Katie Starmer-Smith and her business partner, Edward David, in 2012 as an online retailer focusing on the urban 30-plus female consumer. It sold brands such as Vero Moda and French Connection, as well as its own label.

In June last year, it changed its name to Atterley, expanded its own label range and relaunched the website.

“The previous Atterley team did an excellent job of establishing a high-quality offer and reputation to a very loyal audience and it was a shame to see it end,” Welch told Drapers.

“We saw the investment opportunity to take the Atterley brand on and back a team to deliver an innovative and exciting new proposition to the same audience.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.