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UEFA Euros boost sales at JD Sports Fashion

Sales have soared at JD Sports Fashion in recent weeks thanks to the UEFA Euro 2016 tournament, the firm has revealed ahead of its annual general meeting later today.

JD Sports

JD Sports

JD Sports

The sportswear retailer had record results for the year to January 30, with sales jumping 20% to £1.8bn, while operating profit before exceptional items increased 56% to £158m.

JD Sports Fashion executive director Peter Cowgill said the firm was in a position for further growth in 2016.

“We have, in recent weeks, seen a further boost to sales from the UEFA Euro 2016 Tournament. Consequently, we are well positioned to deliver an excellent first half year result. We face strong comparatives for the remainder of the year but our strong start will help facilitate delivery of current market expectations,” he added.

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