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Ugg adds leather styles to its autumn collection

Footwear brand Ugg Australia is stepping up its product offer by 40% for autumn 07.

Footwear division brand manager Robert Birrell said the label's sales had doubled for autumn 06, with shoppers still eager to snap up a pair of its ubiquitous boots.

But despite the increase in styles, the distribution base will not change. "We're happy with our distribution," said Birrell. "Instead of looking for new accounts, we're working with existing customers to deepen their offer."

The range expansion includes the addition of hats, gloves and scarves, plus an eight-style leather range called Metropolitan, which focuses on heeled, platform and wedge boots. Wholesale prices for the Metropolitan collection will start at £90.

This will be accompanied by five-style leather bag offer Bomber, with prices starting at £40.

New metallic sheepskin boot options will be priced between £70 and £80, while prices for the brand's classic collection will remain between £62 and £71.

Birrell added: "Retailers are committing to the cold-weather accessories. They're a good addition to the Ugg branded offer."

Readers' comments (1)

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