Ugg Australia is to open its first flagship store in the Midlands, the brand’s sixth standalone concept store in the UK.
Opening in Birmingham’s Bullring on October 12, the new 960 sq ft store will launch showcasing the autumn 12 collection, which has been inspired by the streets of New York.
The store will stock a full range of men’s, women’s and children’s footwear, apparel, outerwear, and handbags. Additionally the store will be selling the brand’s Italian–made luxury line, Ugg Collection.
President of Ugg Constance Rishwain said: “We are thrilled to open an Ugg Australia concept store in one of the UK’s most popular shopping locations. We look forward to providing an exceptional shopping experience for our consumers in Birmingham.”
Ugg already retails in other key shopping areas in the UK including Manchester, and London stores Knightsbridge, Covent Garden, White City, and Piccadilly.