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Ugg teams up with Blippar app for interactive LFW campaign

Australian footwear brand Ugg has teamed up with visual recognition app Blippar to better showcase its spring 15 collection during London Fashion Week.

The retailer has created an edit of its latest collection with Stylist magazine and is now displaying images of these products within the windows of its European stores, encouraging shoppers to download the Blippar app and scan the images to gain styling tips, shop the styles and enter a competition to win the full edit.

The styles included in the edit are the Volta, the Mackie, the Blaney, the Rioni and the Charlotte.

Kelly Lopes Da Silva, marketing director EMEA at UGG, said the campaign “allows us to engage and reward our Ugg customers with unique content and the opportunity to win a fantastic prize”.

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