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Ugg’s Gianni Georgiades to exit for Coach

Ugg’s managing director of Europe, the Middle East and Africa, Gianni Georgiades, is leaving the business to join Coach, Drapers understands.

Gianni Georgiades Ugg EMEA managing director


Georgiades is believed to be working out his notice and will join Coach as vice-president of wholesale partnerships in Europe later this summer.

He joined Ugg’s parent company, Deckers, in October 2010 as brand director of Europe, the Middle East and Africa, and was promoted to managing director of the region in 2012. 

Sergio Azzolari, senior vice-president of Deckers, EMEA said: ”It is with mixed feelings that we announce that Gianni Georgiades will be leaving Deckers to take up a new opportunity. During his tenure at Deckers, Gianni has been instrumental to the repositioning and strategic direction of the brand in the EMEA region. He has consistently ensured that the business achieved both its sales and margin targets as well as built a credible reputation in the market.”

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