Footwear etailer ugsandkisses.com has changed its name in a bid to expand its appeal and shake off customer perception that it is just an Ugg Australia stockist.
Ugsandkisses has changed its name and web address to www.shudoo.co.uk.
A spokeswoman for Ugsandkisses said the business had experienced a sales slowdown last summer because shoppers had associated the etailer with classic sheepskin Ugg boots and so mainly visited in the autumn season. The name change will also support the etailer’s plans to introduce men’s footwear.
Shudoo managing director Robert Russell said: “This is a very exciting time for the company and the change to Shudoo signifies the start of more developments to come.”
He added: “We aim to increase sales and our customer base, through improved services on the site, the introduction of a selection of new brands and the expansion of our gents offering.”
The website will continue to sell brands including Ugg, Crocs and Fit Flops.