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UK buyer attendance up at Who’s Next

The number of UK visitors to womenswear tradeshow Who’s Next this month rose 9.8% to 916 compared to the spring 13 edition last year.

But the overall number of visitors fell 31% from 65,682 in the autumn 13 January edition to 44,502 over the four days this month.

Visits from European visitors rose 1.8% compared to last year’s spring 13 edition, while the number of buyers from Asia fell 7.7% or by 2,548 visitors, it remained the second most represented continent in the tradeshow’s halls with 15.3% of foreign visitors. The number of Chinese visitors suffered a loss of 4.9% with 538 buyers in attendance.

French visitors saw the steepest decline, with numbers dropping by 7.5% to 27,872 visitors compared to last year, 63% of the total attendance.

The Middle East showed the largest progression of the season with an 18.1% increase in numbers to 678 buyers, representing 4.1% of the international population of the show.

Organisers said that established exhibitors worked well, but it was “more difficult” for new labels, with buyers remaining a “bit unadventurous”.

The spring 14 edition of the tradeshow was held from July 6 to 9 at the Parc des Expositions, Porte de Versailles, Paris.

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