Sales made using click-and-collect are expected to grow by 64% over the next five years, fuelled by clothing and footwear, new research has shown.
Clothing and footwear account for 54% of all click-and-collect spend in the UK, Verdict Retail’s Channel Series Report 2016: Click & Collect in the UK 2016 indicates. This is forecast to grow to 85% over the next five years.
Almost two-fifths of consumers make an additional purchase when collecting an online order from stores. However, the average spend on additional purchases is down 38% on 2013.
Other delivery fulfilment options being trialed by retailers, such as PUDO (pick up drop off, which involves lockers and collection from neighbourhood stores), are expected to grow by 117% between 2016 and 2021.
Zoe Mills, analyst at Verdict Retail, said: “A growing number of consumers choose click-and-collect when purchasing online – though largely to avoid delivery charges. Retailers must ensure that click-and-collect is as efficient as possible, particularly by offering same-day collection, to ensure it doesn’t lose out to retailers with delivery subscriptions propositions.”