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UK clothing tops overseas searches

Clothing was the fastest climbing category within British retail being searched for by overseas consumers last quarter, according to research by the British Retail Consortium and Google.

Searches for clothing rose by 26% in the three months to September compared with the same period last year, with department stores trailing closely behind with a 25% increase. Total retail search volumes grew 12%, but searches for UK retailers increased by 23%, up from 16% in the previous quarter.

Smartphones were the fastest growing device to use for searching, up 90% on last year, while tablet searches rose by 78%.

The biggest rise in territories searching for UK retailers came from Russia, which was up 54% on last year. The Netherlands came next (up 50%), with South Korea (39%) and France (36%) following.

BRC director general Helen Dickinson said: “These figures highlight the strong foothold that UK retailers have on the international stage, and the major potential for further growth.”

Google’s retail director Peter Fitzgerald added: “Our home-grown clothing brands and department stores are driving a lot of this growth followed by our beauty retailers. This is consistent with the international interest in UK luxury retailers that we have observed.”

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