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UK fashion can strike gold during Olympics

Caroline Rush

At London Fashion Week this September, the British Fashion Council will be announcing its plans for next year when, yet again, all eyes will be on London and the UK due to the Olympics.

At London Fashion Week this September, the British Fashion Council will be announcing its plans for next year when, yet again, all eyes will be on London and the UK due to the Olympics.

At London Fashion Week this September, the British Fashion Council will be announcing its plans for next year when, yet again, all eyes will be on London and the UK due to the Olympics. Maximising this opportunity is one of our key goals for the next 18 months and everyone has a view on what should be included in the programme.

This enthusiasm has driven us to make sure we deliver high-profile showcases for our industry that will have international reach, that will meet the appetite for international media and fashion businesses to buy, interact with, champion and support British-designed products.

Without being too jingoistic, ‘Made in Britain’, ‘Developed in Britain’ and ‘Designed in Britain’ for luxury product is enjoying an increased cachet that I have no doubt will continue over the next few years.

Developing international opportunities will be a marker for success next year. Recently our chairman Harold Tillman announced the China/Britain Fashion Alliance, a chance for us to work with promotional agencies in China to develop links, share knowledge and create opportunities for British businesses. The first phase will be launched in 2012 and we look forward to sharing plans over the next few months and letting businesses know how they can get involved or benefit from this new partnership.

In the meantime, London Fashion Week preparations continue – registrations are open and the provisional show schedule has been released. We look forward to welcoming British designer retailers and media alongside the thousands of guests that fly in from across the world to see the best of British fashion at a global showcase of fashion creativity. Visit www.londonfashionweek.co.uk for up-to-date information. See you in a few weeks.

  • Caroline Rush is chief executive of the British Fashion Council, which organises London Fashion Week

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