The British fashion market is back in growth after 14 months of decline, according to new figures.
Clothing, footwear and accessories sales increased by 0.2% in the 52 weeks ending 24 September, research by Kantar Worldpanel found.
Fashion items sold at full price are up 2% year on year, contributing an additional £483m to the market since this time in 2016.
Discounting was also down by 2.7% compared to last year with 98 million fewer units sold on promotion.
Glen Tooke, consumer insight director at Kantar Worldpanel, said: “The market’s return to growth is welcome news but the industry mustn’t be complacent.
“The 0.2% increase in sales is worth only £66 million and though it’s likely to continue improving with Christmas around the corner, retailers and brands will need to be proactive to guarantee growth in the long term.”