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UK fashion sales back in the black

The British fashion market is back in growth after 14 months of decline, according to new figures.

Clothing, footwear and accessories sales increased by 0.2% in the 52 weeks ending 24 September, research by Kantar Worldpanel found.

Fashion items sold at full price are up 2% year on year, contributing an additional £483m to the market since this time in 2016.

Discounting was also down by 2.7% compared to last year with 98 million fewer units sold on promotion.

Glen Tooke, consumer insight director at Kantar Worldpanel, said: “The market’s return to growth is welcome news but the industry mustn’t be complacent.

“The 0.2% increase in sales is worth only £66 million and though it’s likely to continue improving with Christmas around the corner, retailers and brands will need to be proactive to guarantee growth in the long term.”

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