British fashion designers and retailers have caught the eye of international shoppers, Google and the British Retail Consortium’s latest online retail monitor shows.
Non-EU overseas searches for UK brands grew by 13% year-on-year for the first three months of 2018 according to the report. Within the EU, Italy saw the strongest year-on-year growth, with searches up 31%.
Helen Dickinson, chief executive of the BRC said: “Online retail search activity maintained its growth trajectory into 2018 reflecting a continued consumer trend to shop online.
“Fashion saw the highest growth in search, as international consumers sought out UK fashion brands online. With beauty also seeing high search activity from UK based consumers.
”We can expect online retail search activity to maintain this upward growth trend as retailers continue to invest in improving their online offering for consumers.”