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UK fashion set for a long honeymoon

Rarely in fashion history has an event caused such wild speculation and commentary as last week’s royal wedding.

Rarely in fashion history has an event caused such wild speculation and commentary as last week’s royal wedding.

Led by that most modern of mediums Twitter, the fashion world was abuzz with chatter about everything from the designer of THE dress - speculation turned out to be correct as Sarah Burton stepped out of the bride’s car to rearrange her Alexander McQueen dress - to the rather less successful Philip Treacy creation worn by Princess Beatrice.

The eyes of the world were on the UK as people clamoured for glimpses of what celeb guests like the Beckhams were wearing, and fashion reputations were certainly made or destroyed by one outfit in many cases. Who would have thought, for example, that Kate Middleton’s sister Pippa would find her fashion credentials on a bottom-skimming McQueen number that looks set to launch not only a trend for bridalwear, but also more general occasionwear.

“Fashion reputations were certainly made or destroyed by one outfit in many cases”

There was also good news on the retail front as shoppers, many of whom had stayed away on the day of the wedding to watch the event unfold, came out in their droves over the next three days to more than make up for it. Many retailers told Drapers that occasionwear was definitely high on shoppers’ agendas, which tallies with this week’s occasionwear News Analysis indicating the category is still drawing substantial spend. Retailers suggest that, even where thrifty shoppers are re-wearing outfits for several occasions, they are tending to splash out more on each outfit.

Drapers has surveyed the wedding attire over the coming pages and picked out key trends. Longer jackets, hats and muted pastel shades all featured highly, not least among the older royals, and will no doubt prove popular. And with British designers getting a good showing on such a high-profile stage, our industry can be rightly proud and positive about the future.

Caroline Nodder Editor-in-chief

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