One of Britain’s oldest textile mills, Hainsworth, has launched a marketing campaign positioning itself as the “fabric of a nation” to capitalise on a growing appetite for British cloth from both UK and international designers.
The new campaign includes a photo shoot setting Hainsworth fabrics against London landmarks, “reinforcing the mill’s connections with Britain’s capital of fashion,” managing director Tom Hainsworth said.
The seventh generation family business was founded in 1783. Hainsworth said: “We are proud of our heritage and craftsmanship but also aware that to remain the fabric of a nation we must continually look to innovate.”
British fashion designer Christopher Raeburn said his label “prides itself on quality, craft and provenance so Hainsworth has been a natural partner for us as they embody all three elements so well. Another key factor for us is local manufacturing and a Made in England label. Hainsworth has helped to elevate our products to a global market.”
Fellow fashion designer Adrien Sauvage added that Hainsworth is his “favourite mill. We have used Hainsworth fabrics for a number of years as the selections embody all the right strengths in high quality English fabric. Hainsworth is innovative whilst maintaining the beauty behind tradition.”
Hainsworth was awarded a Royal Warrant in 2004. The company employs over 150 people at its mill in Pudsey, Yorkshire, and is the oldest vertical mill remaining in the country. It exports worldwide including North America, Canada, Scandinavia, Russia, India, China, Japan, Australasia and South and North Africa.