The plus-size fashion market in the UK will hit the £5.4bn mark in 2015, accounting for 12.4% of the overall clothing market, according to research by Conlumino.
Conlumino forecasts shoppers’ spend on plus-size fashion will grow 23.8% to £6.4bn by 2019 as more retailers expand their ranges to include bigger sizes.
In 2014 24.8% of consumers bought plus-size clothing and the market was worth £5.1bn. The womenswear market was fastest growing, reaching £3.1bn.
Marks & Spencer leads the women’s plus-size market, with 10.6% of all sales womenswear plus-size clothing being made through the retailer in 2014. Plus-size specialist Evans holds the second highest market share at 6.5%, followed by Debenhams (5.9%), Asda (5.4%) and Primark (4.8%).
Rebecca Marks, retail analyst at Conlumino said soaring obesity rates meant there was a need for retailers to tap into this market. “The appeal from social media, coupled with growing obesity rates, has helped to accelerate demand on the high street for more fashionable on-trend products in bigger sizes, bridging the barrier between brands and plus-size consumers.
“Non-specialist retailers are more likely to expand their plus-size ranges online, enabling greater focus and selling space for their higher revenue core size ranges in store.”