The number of overseas shoppers searching for UK clothing retailers online rose by 13% for the first three months of the year compared to 2013, according to BRC-Google Online Retail Monitor.
The report also showed the number of UK shoppers searching for international fashion from January to March increased by 5%.
China has experienced the largest increase in searches across all devices up 50%, followed by Russia at 42%. France increased by 27% and Germany at 21%.
India, Germany and Russia have seen the most substantial growth rates in smartphone searches for UK retailers, rising 111%, 104% and 79% respectively.
France had the highest rise in tablet searches, up 48%, with Russia second at 44%, while Germany rose 39%.
UK department stores were top of the search list, up 15% across all devices. Searches for clothing were up 13%, footwear increased by 11% and searches for luxury clothing were up 8%.
Jewellery, up 43%, womenswear, up 36%, and footwear, up 32%, were the most searched-for categories across all devices. However searches for menswear decreased by 11% and kidswear was also down by 4%.
BRC director general Helen Dickinson said: “It’s particularly impressive to see the strength of women’s clothing brands and our department stores shining through in these figures. This innovation and good use of new technology explains why the UK is now the world’s second biggest online retail exporter. We will be working hard with government to help this growth continue and give retailers all the support they need to attract even more new customers from international markets.”
Peter Fitzgerald, retail director at Google, added: “Clothing is a key driver of export for our UK retailers which is reflected in this report. China and Russia continue to represent a huge opportunity for retailers, with the fastest query growth for UK apparel. In addition, our fashion-led UK department stores see the fastest growth from overseas markets, demonstrating the consumer trend towards breadth of choice and availability.”