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UK shapewear brand Fit Britches launches in US

Bradford-based fitness and shapewear brand Fit Britches is crowd funding in the US in order to raise the $75,000 (£44,800) needed to bring its manufacturing back to the UK.

The company currently manufactures its high tech range near Shore in Italy. The company is also launching a transactional website in the US this month, and is currently in talks with department stores and independent retailers to stock the current spring 14 collection.

The brand, available online in the UK, is also seeking stockists in the UK. Wholesale prices range from £13 for briefs to £19 for skinny leggings, with a 2.7 mark up.

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