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Ultimo bigs up its smalls with Kimberly Stewart campaign

Lingerie brand Ultimo unveiled the latest ads for its Adore Moi range this week, featuring rock star Rod Stewart's daughter Kimberly. The line is available exclusively at Debenhams, priced from £18 to £22 for bras and £8 to £10 for briefs. Ultimo founder Michelle Mone said sales of the range had increased by 30% since its launch in September 2006. Stewart replaces Jade Jagger as the face of Adore Moi.