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Ultimo founder launches Social Superstore with Nigel Mansell

 John Lewis, Selfridges and M&S among retailers and brands signed up for ‘21st-century Avon’

Ultimo founder Baroness Mone has launched a new social venture that allows consumers to make money from discovering, endorsing and sharing products from brands and retailers including John Lewis, Marks & Spencer, Mr Porter, Topshop and Nike.

Dubbed the “Pinterest that pays”, the site allows users to set up their own online store for free and start earning commission on any sales they make. Commission is typically between 5% and 15% of the purchase price.

“Social Superstore gives people of all ages the opportunity to become their own boss and create their own business with no costs involved,” said Mone. “To me, it is like a 21st-century Avon but you don’t have to leave your home to make money.”

Mone has launched the site with former racing car driver Nigel Mansell and Matthew Hammond, managing director and chief financial officer of Russian internet firm Mail.Ru.

Other retailers signed up to use the platform include Selfridges, Net-a-Porter, Asos, Etsy, Matchesfashion, House of Fraser, Farfetch and The White Company.

Social Superstore is also available on Android and iOS mobile apps and enables user payments via Paypal and BACS.


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