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Ultimo goes loud with its summer swimwear

Ultimo has unveiled its swimwear collection for summer 07 as part of its strategy to be as big in swimwear as lingerie. Girls Aloud star Sarah Harding (pictured), who has been the face of the brand since last year, has been joined by Kimberley Stewart, daughter of rock star Rod. She has been confirmed as the replacement for Jade Jagger as the new face and body of Adore Moi by Ultimo, a range that is exclusive to Debenhams.