Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Ultimo unveils first 'real' model

Ultimo has unveiled the face of its new campaign - the first 'real' woman for the celebrity-led lingerie brand.

Holly Sims will be the the face and body of Ultimo's D-G collection for its print advertising campaign. She was selected by Ultimo founder Michelle Mone and WAG Coleen McLoughlin in her television series, Coleen's Real Women.

Sims, a 24 year-old from Liverpool, is the first non-celebrity to model for Ultimo, which is known for using celebrities like Girls Aloud singer Sarah Harding.

Ultimo founder Michelle Mone said: "I gave Coleen a brief of what we look for in a model; a woman aged between 18 and 35, 5ft6” – 5ft9”, preferably 32-34 DD+, dress size 8-14, who is full of personality, sexy, vibrant, outgoing and fun. Ultimo has never used a Real Woman before as we always use some of the biggest celebrities in the world. I was delighted to be involved in a programme which challenges industry standard."

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.