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Exclusive: Unbownd branches into womenswear

Compression activewear etailer Unbownd will launch its first womenswear collection ahead of spring 19, Drapers can reveal. 

The Birmingham-based brand is launching a six-piece collection that includes compression leggings, vest tops and crop tops in plum and black colourways. 

The pieces were designed by head of design Laura Rattray, who developed women’s swimwear at Speedo between 2009 and 2014.

It will be available via the Unbownd website in late March. Retail prices will range from £45 to £80. 

Founder and chief executive Oscar Ryndziewicz launched the menswear line on its website in September 2018. The brand says its customers include rowers, rugby players, injured sportspeople and those requiring functional fitness wear. 

Unbownd currently has four employees, as the brand is “keeping it small as they grow”, but Ryndziewicz plans to open a flagship in London, Birmingham or New York in the next five years.

He told Drapers: “We will open our own stores in the future, but I want to keep the brand to our own stores and our own website, so we most likely will not be doing the wholesale on other websites in future. 

“I don’t want to rush into [opening a store] because I want to open one that offers a unique customer experience, not just a normal shop.”

Ryndziewicz designed the brand during rehabilitation for a snapped kneecap in 2015. He required “constant knee taping, use of compression, and neoprene knee sleeves” that became expensive to purchase over time, which led him to pursue the idea of Unbownd’s ReForm technology – “a sleek, yet functional compression garment, with integrated kinesiology tape”. 

 

 

 

 

 

 

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