Help for Heroes, the charity for servicemen and women wounded in Iraq and Afghanistan, has launched a range of men’s underwear.
Made by Selection Branded Clothing, it includes boxers, trunks, nightwear and socks.
It will launch on June 1 and be available from Figleaves and at h4hunderwear.com.
Prices range from £10 for a two-pack of socks to £40 for a robe, and 12% of the RRP will be donated to the charity.
A number of celebrity brand ambassadors will be announced shortly.