Uniqlo’s parent group Fast Retailing is launching four brands in China through the flagship Uniqlo store in Shanghai.
The Japanese fashion group is setting its sights on the Chinese market with the launch of concession style boutiques.
GU, Comptoir des Conntiers, princesse Tam Tam and PLS T will open their first outlets in the country within Uniqlo’s largest global flagship, due to open in Shanghai this autumn.
This is the second time the brand has used the boutique store-in-store concept following the success of a similar blueprint in Tokyo last November.
Fast Retailing’s global director of corporate PR Aldo Liguori said the store concept would have “incredible benefits” for the group’s smaller brands as they can “weigh in” on Uniqlo’s success in China.
He added: “It is an opportunity to leverage Uniqlo’s high brand awareness in Shanghai and China to the other labels.”
Uniqlo currently has 202 stores operating in the Chinese market and while the business is “continuously looking at ways to expand in other markets” Asia continues to be the priority as it offers the “strongest opportunity for growth.”
Liguori declined to comment on the business’ UK growth strategy of Uniqlo, simply saying the market was “very important”, although the economic backdrop in Europe meant a “different pace” was required for expansion.