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Uniqlo to reopen expanded flagship

Uniqlo will reopen its London flagship on Oxford Street on March 18, after closing it last year for extensive refurbishment and expansion.

Uniqlo Oxford Street

The Japanese fast fashion retailer has almost doubled the size of its store at 311 Oxford Street to 24,110 sq ft. It has grown from three floors to five, and now has a roof terrace.

The store will house a new “conceptual sales area” for its LifeWear range called The Uniqlo WearHouse London – a reference to Uniqlo’s original name, The Unique Clothing Warehouse.

The space will have a private entrance via a lift from Oxford Street, as well as access from inside the store, and feature technology such as LED tickers and rotating mannequins.

Uniqlo will also debut a new collaboration with London department store Liberty in the store, along with its spring 16 collaboration with designer Christophe Lemaire.

Uniqlo Europe chief executive Takao Kuwahara said: “London was Uniqlo’s first market outside Japan when we opened in 2001. Our London global flagship store followed in November 2007, offering the largest Uniqlo sales floor space in the world at the time.

“The redevelopment, almost 10 years later, demonstrates Uniqlo’s longstanding commitment to London and our desire to continue to improve our offering for both a local and a global customer audience.”

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