Manchester-based manufacturer and supplier Unique Collections is to launch a premium short-order brand called Forever Unique to accompany daywear stablemate Unique Boutique.
To accommodate its expansion, the company is also relocating to a 20,000sq ft showroom on Cheetham Hill Road, Manchester, in the spring. The space will house all of Unique Collections’ business, including the management, marketing and sales teams, a photographic studio and catwalk, distribution centre and warehouse, and the showroom.
Managing director Sandeep Malhotra said: “We are also going to introduce key new staff to ensure ongoing expansion.”
Aimed at 18- to 40-year-old women, the debut Forever Unique collection comprises a 90-piece range with a further injection of between 30 and 40 dresses via three additional in-season drops. The range is predominantly made up of dresses, each accompanied by co-ordinating handbags and
accessories. Prices start at £18 for a lightweight cardigan and go up to £150 for a maxi dress.
Forever Unique will exhibit at Pure in London and Futura Fair in Dublin.
- For more details call 0161 228 2207.