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Upbeat mood at CIFF kicks off Danish trade shows

The spring 17 edition of the Copenhagen trade shows got underway today (August 10), with CIFF getting off to a positive start with busy stands across its varied offer.

The vast show, located just outside of the city at the impressive Bella Centre, is spread over several spacious halls and saw an ebb and flow of footfall during the day, with some busy moments and other quieter areas. Some described the show as one of the calmer trade shows, praising the quality of visitors over the quantity.

Special spaces including one curated by London Fashion Week’s Fashion East founder Lulu Kennedy and another from renowned Japanese retailer Beams added to the shows very broad offer of labels, as both buyers and happy exhibitors praised CIFF for its well edited mix of labels, considered layout and design-led fixtures and fittings. One exhibitor referred to CIFF’s elevated look as an “art exhibition for fashion”.

Danish buyers led the way but UK retailers were spotted, with buyers from the likes of Harvey Nichols, Thread and Browns in attendance.

CIFF runs concurrently alongside Copenhagen’s other trade show, Revolver.

Views from the show:

Michael Shalders, co-founder of agency Love Brands:

“It’s a great show for us, better than Berlin, and it is so relevant for the UK market. It’s important as a distributor to see what’s going on and what brands are busy. Buyers are being cautious so far this season, footfall was quiet at Pure. But if a retailer in the UK was to travel to one show in Europe, this is the one.”

Julia Walaum, international sales manager of Braintree:

“We were very busy earlier today. We come here every season and we see new and current accounts from both Denmark and around the world.”

Dorthea Valkvae, sales agent at Freudian Kicks sales agency:

“It has been a bit stop start today but overall it has been really good. A lot of new customers were picking up our new London women’s dress brand Perseverance.”

Dorthe Himmelstrup, brand director of Ichi:

“We’ve had a really good start to the show. It has been really busy from the beginning so we are happy so far. We’re a Danish brand so our customers expect us to be here. We see both new and existing customers.”

Emelie Nilsson, chief executive and creative director of Twist & Tango:

“We have had back to back meetings since 9am so CIFF has been really good for us. We also had several new accounts today and those who were writing orders on the stand. We have seen customers from Korea, Norway and Lithuania.”

Caren Downie, founder of Finery:

“We were very flattered to be asked to take part on Lulu Kennedy’s curated area. There’s a great brand mix here. It’s exciting to take The Finery to new markets as the next stage of our development. The Scandinavian market is a good place to start.”

Cesare Prevedello, sales manager at Tomorrow:

“CIFF is a good way to reach the Scandi market – they don’t travel as much as other buyers. There are international buyers here but we’ve probably seen most of them already in Milan or Paris. Our real target are the local buyers. It’s a good show – a lot more relaxed here than most other trade shows. It is very well organised and there’s not as much of a rush here. It could be busier so far, but its only day one.”

Anthony Franco, designer at menswear brand Second Layer:

“This show is a little late in the season but we’re still here to look for new accounts. We have seen lots of international visitors already [early on day one]. We had a rush this morning and a good flow of traffic through the day.”

Ashley Marc Hovelle, founder of menswear brand Ashley Marc Hovelle:

“I love CIFF. It’s like an art exhibition for fashion. It is probably the best curated trade show too, and the most chilled out. It gives brands and buyers space to breathe and really think about things and understand brands. Even the rails the clothes hang on and the music is great. Its one of the best show in terms of aesthetics. We’ll see how well it goes this season, but I have met new stores. It is more Scandi focused through, with a few key international. Its more of a showcase show now.

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