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Upbeat start to the Copenhagen trade shows

Brands were buoyant at the start of the Copenhagen trade shows, with new formats CIFF Raven and Revolver making their debut and long-standing CIFF drawing the biggest crowds.

This autumn 15 season saw changes to the Copenhagen trade show calendar as new menswear show CIFF Raven and women’s and men’s event Revolver, which was split across two venues, replaced Gallery and Vision.

“It feels like there are more people at CIFF this season,” said owner of Dante 6 Pascal Brekelmans, who first showed at the show last season. “We want to see a mix of international buyers and I think the show is getting more of an international presence. We also showed at Premium in Berlin which I thought was quieter due to the absence of Bread & Butter.”

Emelie Nilsson, design and purchasing manager at Twist and Tango, said: “CIFF has been very positive so far.

“It’s our second season here and last season was good but we already expect this to be better. We showed in Berlin and Paris too, Berlin was quiet for international buyers and we think it’s because some of them are coming here instead. Copenhagen has a more positive feel and more and more people are coming. The shows are really international here now.”

Lisette Bungaard Poulsen, export manager at Ilse Jacobson, said: “CIFF has been very good so far on day one as we’ve had lots of visitors already. Berlin was quieter this season whereas Copenhagen seems to be getting bigger and bigger with more and more hype around it. It’s our third time showing here and it gets much better each season. It’s one of our most important fairs now.”

Thomas Schroder, sales director at InWear, explained: “The Copenhagen shows used to be really international but then it lost out to Berlin but now the interest is coming back. It seems like international buyers are focused on Copenhagen again.”

At CIFF Raven, the new menswear trade show at Copenhagen Forum, brands praised the format of the event for its showroom-like layout and slick design.

Patrick Grant, designer at E.Tautz, said: “It’s all about seeing the right buyers from the right stores and so far we have. “There is a broad mix of brands here which is good.”

British menswear designer Alex Mullins said: “It is the right kind of people and a really good space. The atmosphere here is great.”

While over at one of the two locations of Revolver, at the Fishmarket district at Lokomotivværkstedet where Vision was formerly held, exhibitors said that trade was slow to start with but they expected it to pick up as buyers worked their way round the city’s events.

Dan Jorsenius, sales manager at AO Coms, said: “Today has been quiet; maybe everyone is at CIFF today. But when you get that one order it makes it all worth it.”

“It’s not been busy, but it’s not been quiet,” said Stephen Jensen, menswear sales represntative at Scotch and Soda. “Everyone has planned their trips differently as no one knows which shows they should spend their time at. There’s a lot of Swedish and Danish people here but for us it’s just a showing show, not a selling a show.”

Silje Vasvag, account manager at Odd Molly, said: “It’s been very good. Fairly busy but it slowed down. There’s been a good vibe but mostly Scandinavian people. It’s quite far out here in terms of locations but the venue is great.”

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