Etail platform provider Venditan has taken over the operation of Graziashop from Mondadori UK, Drapers has learned.
Venditan built the initial Graziashop website when it launched in November 2014. An email sent to retailers working with Graziashop, seen by Drapers, said the new affiliate website will offer more brands and beauty products for the first time.
A wave of people left Graziashop last month, including marketing director Siobhan McDonagh and business development manager Samantha Lavin.
One former employee’s LinkedIn profile states: “Currently seeking freelance/consultancy projects, Graziashop team made redundant end July 2016.”
Richard Hatfield left his position as managing director of Graziashop in December 2015, just over a year after its launch, leading to speculation about its future.
Operations director Georgina Poole and content director Ally Pyle, who were also part of the founding team, departed at around the same time.
As previously reported by Drapers Graziashop had been in discussions to sell part or all of the business to new ecommerce platform Atterley, which is due to launch in early September with 30 British indies and brands on board.
The Mondadori Group bought ecommerce business london-boutiques.com in May 2014 and later relaunched it as Graziashop.
Chris Maule, mangaing director of Venditan said:
“With a strong editorial history, the Grazia brand is synonymous with the curation of fashion, beauty and lifestyle content across its magazines and websites. Venditan saw the potential of the site as an affiliate publisher - bringing top brands and products to customers from a variety of retailers.
Our aim is to combine over 10 years of experience of working in online fashion retailing - as a retail marketing agency and e-commerce platform provider - with the reputation and reach of the Graziashop.com brand, to provide customers a curated shopping experience of the best fashion and beauty picks across the industry.”