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Upmarket revamp for Aberdeen’s Signature

Aberdeen menswear independent Signature is transforming its mainstream branded store Attitude into an upmarket causalwear store, while fellow Aberdeen indie 6972 has closed.

Signature, which has been trading on Aberdeen’s Union Street for 20 years, sells brands including Hugo Boss, Polo Ralph Lauren and Sand.
The business’s second store across the street, Attitude, sells mainstream and streetwear fashion brands, and owner Patrick Ritchie will convert this store into a new concept.

Ritchie will give Attitude a more upmarket casualwear offer under the name Signature 2 to capitalise on the city’s growing number of affluent shoppers.

However, Signature’s move upmarket came as fellow Aberdeen branded fashion business 6972 closed its doors.

The owners of the two-and-a-half-year-old business, which was located just off Union Street and sold brands including Hugo Boss, Corneliani and Oliver Sweeney, decided to shut the store earlier this month.

Co-owner David Wilson said he was unable to buy out his business partner, who wanted to leave. “Trade was tough in March and April but the store’s turnover was actually increasing,” said Wilson.

Ritchie said sales at Signature had also been on the up, rising 18% to £1.7 million for the 2007/08 financial year, but said trade in the middle-market sector was difficult.

“There is an increasing number of shoppers with money to spend in Aberdeen. The middle-market sector is getting tougher and a lot of retailers in the city are stocking the same brands,” he said.

The new look 1,000sq ft Signature 2 store, which will open in the autumn, will sell brands including Lacoste, Hackett, Strellson, Ted Baker, Gant, Henri-Lloyd and Paul & Shark.

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