Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Upmarket shopfit for JJB

JJB Sports has unveiled a new store concept in Manchester, one of the first major initiatives under new chief executive Chris Ronnie.
The shop, which opened last week in the city’s Trafford Centre, carries a new lower-case logo with clear, empty windows that allow customers to see straight into the store.

Shore Capital retail analyst John Stevenson said the new design marked a significant shift away from rival Sports Direct. He added that it demonstrated a clear move away from heavy discounting and a cluttered shopfit.

Stevenson said: “The stock density is lower and it isn’t so heavily focused on discounting. There is still clear signage to illustrate the value prices, but it doesn’t take over the shop.

“I’d expect to see at least high single-digit like-for-like growth, if not double-digit,” he added.

The retailer’s footwear offer, which has been split into distinct areas, has been brought to the front of the store. It replaces the tills, which are now at the back.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.