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Upper Street teams with LCF to find next big footwear designer

Footwear brand Upper Street has collaborated with the London College of Fashion to find the best emerging shoe designers.

The brand challenged students to design a shoe inspired by music and the five best entries were put into production by Upper Street in a limited edition Cordwainers Collection.

The winners were Ayako Tsunemoto from Japan, Bernardo Soares from Portugal, Claire Morgan from the UK, Mfundo Mahhiangu from South Africa and Patrycja Paradowska from Poland.

Julia Elliott Brown, chief executive and founder of Upper Street, said: “We are passionate about supporting new design talent and were delighted to be able to work with the cordwainers from the London College of Fashion, which has produced some of the most prestigious names in shoe design including Jimmy Choo, Patrick Cox and Charlotte Olympia.

“We asked students to come up with a design inspired by the idea of music, and their creativity blew us away. The shoes not only needed to look amazing but as with all Upper Street shoes, they also had to be comfortable to wear and be customisable in terms of colours and materials used, which added an additional level difficulty to this project.”

The shoes go on sale from September 1 and prices start at £400.

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