The pair formed a company called London Trend Design (LTD) in March after stepping away from the day-to-day running of Urban Stone, and have acquired the UK and European licence to create the Jones range from W&L Investments, which owns the Jones name. W&L already sells a Jones formalwear line via its Barönjon menswear chain.
The new casualwear range focuses on woven formal shirts, knitted tops, suits and denim. It features the original Jones logo.
LTD director Vim Shah said: “The collection will have two drops per season and is aimed at upmarket independents.”
Prices start at £20 for shirts, with suits at £110.