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Ursula & Odette plots own label and London store

Essex womenswear boutique Ursula & Odette is to open a second store in London as it looks to build up its antiques business in store and introduce an own-label clothing offer.

Husband and wife owners Lisa and Adam Shapiro plan to open a 1,500sq ft store in London’s Marylebone Village, which will be more than double the size of their existing store in Leigh-on-Sea in Essex, which opened in 2005. The move to a bigger unit comes as the pair look to build the Ursula & Odette name into a fully fledged brand.
“Ursula & Odette is a place where we hope customers will spend an afternoon trying on clothes in beautiful surroundings,” said Adam Shapiro. “Our expansion will allow us to increase our collection of bags, footwear, antiques and perfumes.”

The pair are scouring design colleges to find a designer who can create their own collection, which would also be available for wholesale, and hope to get the project up and running as soon as the new shop opens in the coming months. British designers Ann Louise Roswald, LouLou Loves You and Cash Ca are among the brands on offer at Ursula & Odette’s Leigh-on-Sea store, alongside US denim labels Citizens of Humanity and Joe’s Jeans.

Next season the retailer will add Sarah Arnett and Odd Molly to its offer.Ursula & Odette also sells antique items such as period chairs and sofas to household objects such as apothecary jars and chandeliers.

The retailer also plans to produce perfume and candles under its own label.

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