This is the first time You By Crocs and Steve Madden have shown in the UK and it will be the first time the Pure womenswear fair has hosted a dedicated footwear section.
Meanwhile The Jacobson Group will use the exhibition to relaunch the Ravel brand as a wholesale collection, after it bought the brand from Clarks last year.
Luna Footwear, Bronx, French Sole, Riva Shoes, B-Brands, Ugly Duckling, Rocket Dog, Salvador Sapena, Strutt Couture, N.D.C Made by Hand, Lisa Kay and Vagabond will all showcase their collections at the first Pure footwear show which kicks off on Sunday.
Pure, which is owned by Drapers' owner Emap Retail, takes place at Olympia, London on February 10-12. For more information and to register go to www.purewomenswear.co.uk